- 100% Funded by customer revenue, from day one
- 0 Funded through external investment rounds
- 32 mnd. Uninterrupted operational with largest customer
- Since 2022 Photopilot runs in production at retailers
Together with Multiply Retail
Our sales and go-to-market run through Multiply Retail. A team that knows the fashion retail market inside out and speaks the same language as the people at the table when talking to retailers, brands, and distributors.
- One point of contact for commercial questions, contracts, and prices
- Deep knowledge of fashion retail, from multi-brand to boutique
- We build the software, Multiply turns it into a tailored approach for each client
- Photopilot is independently managed, Multiply is a trusted commercial partner with the same long-term vision
The people behind Photopilot
Product and commerce are closely aligned with practice. You talk to people who understand the retail operation and the technology behind it.
- Photopilot
Richard Lindhout
Founder & software engineerRichard started Photopilot from one observation: fashion retailers lost weeks each season to manual cropping, renaming, and back-and-forth emails with photo studios. What began as a Photoshop script for one client grew into the platform that today runs at Berden, Rinsma, The Stone, Van Dijk, and Jeroen Beekman.
He builds and manages the platform with a small engineering team. For substantive questions about setup, integrations, or product choices, you connect directly with the team developing the solution.
For product and technical questions - Multiply Retail
Sander Goedhart
Sales & strategySander comes from fashion retail, with years of omnichannel experience on the client side, from studio and buying to e-commerce publication. He knows from his own practice where most time is lost during seasonal peaks, and helps from Multiply Retail to correctly implement Photopilot at every retailer.
For commercial questions, contract forms, price indication, or an initial workflow mapping, he is your contact point. The conversation starts with whether Photopilot fits your process, then possibly a trajectory.
For sales & onboarding
What being independent means for you
Being independent means we can build close to operations: features are prioritized when they demonstrably add value for retailers.
Independently led
Photopilot is led by the people who build and manage the platform. Product choices, pricing, and support are driven by long-term value for customers, not by external funding goals.
Funded by customer revenue
Because Photopilot has grown from customer revenue since day one, we remain focused on practical value. New functionality must demonstrably contribute to speed, quality, or control in operations.
Focus without stagnation
Fashion retail is our foundation: we know the volumes, seasonal pressure, and publication flows in detail. From that experience, we expand purposefully into other retail segments once the workflow and customer value are clear.
Short lines
You liaise directly with people who know the platform in depth. Questions, improvements, and new integrations are assessed by the same team that designs and manages the solution.
New features when they genuinely move your operation forward
We do not have to wait for a generic roadmap. If a retailer sees clear value in image editing, content, integrations or control, we validate the impact quickly and build it so it remains professionally manageable.
Value first
New features start with concrete impact for the retailer: less manual work, shorter turnaround, better image quality or more control in the publishing flow.
Flexible expansion
If a new integration, AI step or workflow adjustment adds a lot of value, we can add it deliberately without pushing it through a sluggish corporate roadmap.
Built to be reusable
What we build for one retailer is made modular where possible. Your specific process benefits from custom work, while the platform gets stronger for future drops and customers.
Compact team, short lines of communication
Photopilot combines a compact product team with professional processes for support, monitoring, engineering, and customer success. Automation helps us work faster; human validation remains key for customer impact.
Supported support processes
Support questions and monitoring signals are automatically enriched with relevant system context. This allows the team to assess what is happening more quickly and respond appropriately.
Human oversight on critical steps
Automation accelerates analysis, but critical customer output and workflow decisions remain under human control. This way, we combine speed with reliability.
Continuous supervision
System events, error patterns, and performance signals are continuously monitored. Relevant signals are bundled with context, allowing an engineer to intervene quickly and carefully.
Scalable without extra complexity
Our internal tooling grows with the number of customers. We invest in better systems and clear processes, so new retailers can start quickly without extra layers of consultation.
Scalable operation, direct contact
New customers receive the same attention and response time as existing customers. By automating recurring analyses and checks, the team maintains space for substantive guidance and customization.
- < 5 min First triage for critical signals
- 100% Human validation on customer output
- Scalable Automation supports support and operations
- 24/7 Monitoring with human escalation
Start with a workflow scan on your own material
Send a set of pack shots from a recent collection. We process them through the system and share concrete figures on lead time, consistency, and publication channel.



