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Van Dijk

Photos and product content in one workflow

Van Dijk is a large multi-brand fashion retailer with a wide online offering. The team publishes dozens of brands on the webshop and uses Photopilot for both images and content.

The difference is measurable: many brands now go online 2-3x faster than before, and the webshop content team saves 1 FTE because the Fashion Cloud connection, stock checks and filename management are automated.

www.vandijkstore.nl
Van Dijk
Modules

This is how this case connects to the rest of Photopilot.

Supplier imagesFashion Cloud, Stockbase, brand portals, and other sources to the same workflow.View modulePackshot editingCrop, background, layout grid and visual consistency before photos go live.View moduleContentAI copy, care labels, material and translations ready for publication.View module

Fashion Cloud pipeline

Daily seasonal peaks from Fashion Cloud are automatically cropped, reviewed, and published. No manual intervention.

View workflow step

AI content

Product descriptions, USPs, and wash symbol explanations are automatically generated and filled with data from your PIM. Also in multiple languages.

View module

To the webshop

Photos, product data, and text go to the webshop in the same workflow. Inventory control and file name management are part of the workflow, no manual post-processing.

View workflow step

Thanks to Photopilot, we publish many brands up to 2-3 times faster online, with no third party needed for cropping and backgrounds. In addition, the connection with Fashion Cloud, stock checks and filename management saves us 1 FTE on the webshop content team. Absolutely recommended!

Kevin PilaskyKevin Pilasky Van Dijk

The combination of automatic cropping, content generation, and direct webshop publication makes the difference in large multibrand catalogs, especially for teams publishing dozens of brands in parallel.

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