Van Dijk

Photos and product texts simultaneously to the webshop

In a large multibrand collection, every day counts. As long as a new item lacks an image or compelling product text, the customer cannot discover it and it cannot be sold. Van Dijk uses Photopilot to bring image and content online at the same pace.

This allows many brands to go online 2-3× faster. The same team can publish more collections simultaneously, while Photopilot enriches complete products, automatically approves trusted brands, and forwards the results to Shopware.

www.vandijkstore.nl

Production figures · all customers combined

300.000+ Articles processed with Photopilot

590.000+ Photos automatically cropped and published

9,5M+ Supplier images indexed

Modules

Used modules

This is how this case connects to the rest of Photopilot.

Supplier imagesImages from Fashion Cloud, Stockbase, brand portals, and other sources with the correct article.View module Packshot editingApply crop, background, and aspect ratio automatically, with optional review per brand or collection.View module ContentProduct texts, care advice, material information, and translations ready for publication.View module

Van Dijk · In practice

From product data to compelling product page, without content queue

New articles don't have to wait for someone to open each text field individually. Photopilot writes in the agreed brand style, automatically approves reliable collections, and keeps deviations visible to the team.

Control is optional. Set automatic approval per brand or collection and let your team review only exceptions.

Photopilot content settings with output fields and automatic approval

Automatically generated

Product description
SEO title
Meta description

Article data
Text in brand voice
Automatically approved
Ready for webshop

Daily processing from Fashion Cloud

During seasonal peaks, new Fashion Cloud images are automatically linked and cropped. Per brand or collection, Van Dijk decides whether Photopilot publishes directly or first lets an exception be reviewed.

View this step

AI content

Photopilot enriches every product from article data, material and fixed brand rules with a product description, SEO title and meta description. In production, a complete AI product enrichment costs an average of €0.009: less than one euro cent.

View module

To the webshop

Photos, product data and copy go to Shopware together. Thousands of automatically approved items have now been synchronized without a separate content queue.

View this step

**Kevin Pilasky** E-commerce manager, Van Dijk