PhotopilotPhotopilot

Make every product sales-ready in the brand's own voice

From article data and care label to product copy, SEO, filters and translations — often around €0.01 for a fully enriched product.

A customer decides faster when the correct product information is immediately clear: fit and washing advice for clothing, size and content for suitcases, material and fitting for lighting, or content and usage for cosmetics. Photopilot creates complete, searchable content per product type.

View a fully enriched product
Content Overview
Jeroen Beekman content library in Photopilot with products and statuses
How it works in practice

Content Automation You Can Control

Set the content standard once. Photopilot can then automatically approve and publish trusted brands and collections, while exceptions remain visible to your team.

Photopilot content settings with output fields, instructions and brand writing style
Output fields

Determine exactly what is written

SEO title, meta description and product description are separate output fields. For each field, set the source, limit, language, format and instructions, then test the result immediately.

Brand profile in Photopilot with tone of voice, target audience and writing instructions
Brand rules

A unique voice for each brand

Brand story, tone of voice, target audience, and specific writing rules are centrally stored and automatically included with every new text.

Jeroen Beekman content library in Photopilot with products and statuses
Control

Automatic where possible, review where desired

Set automatic approval per brand or collection. The team only sees the exceptions you consciously want to review and always keeps track of what has already been published.

View Jeroen Beekman
From daily production

From Duifhuizen article data to webshop text

On the left, you see the production image and item fields from Duifhuizen; on the right, a complete webshop text with title, description, and SEO based on the same item information.

Accepted in production
Input Product image + article information
Article image from Duifhuizen, article 026657-Orange.
Bric's X-Bag Poppy weekend bag 026657-Orange
Article information
Duifhuizen article 026657-Orange, color 209 poppy
Material and execution
Light nylon, leather details, and detachable shoulder strap
Features
43 x 28 x 19 cm, 23 liters, includes carry-on and toiletry bag
Result Webshop text
Duifhuizen production DB Accepted in production

Bric's X-Bag Poppy weekend bag orange

This handy weekend bag from Bric's X-Bag series offers plenty of space for a short trip or a sporty outing. The lightweight nylon material is resistant to scratches and stains, while the leather details of vegetable-tanned leather give a classic Italian look. The bright orange color makes the bag recognizable on the luggage belt and gives every departure an optimistic appearance.

SEO text

Bric's X-Bag Poppy weekend bag in orange with 23-liter capacity. Light nylon with leather details, carry-on size, includes toiletry bag.

Care labels

38 wash symbols, recognized and clarified

Photopilot reads care labels from two sources: Fashion Cloud when the brand sends them and a USB camera on the studio floor when you photograph the label yourself. With voice control, start the scan with 'take photo'. Then choose care label or material, and the recognized data is linked to the item.

Sources
Fashion Cloud Care labels and care symbols from brand data.
USB camera Photo of the care label in the studio.
Studio scan
Voice control Command: take photo. Then choose care label or material.
Item linking The barcode or item number links the scan to the right product.
Handwas
Handwas
Wolwas
Wolwas
Geen bleek
Geen bleek
Strijken 150°
Strijken 150°
Drogen kan
Drogen kan
Stomerij
Stomerij
Hangend drogen
Hangend drogen
Niet strijken
Niet strijken
Lage temp
Lage temp
Fijn
Fijn
Korte cyclus
Korte cyclus
Liggend drogen
Liggend drogen
Material sources
Fashion Cloud Material and composition from brand data.
USB camera Photo of the material label in the studio.
Command: take photo Composition linked to item
Main fabric
Katoen 97% 3%
Lining
Polyester 100%
Cotton is breathable and elastane provides stretch. Photopilot incorporates this material information into the product text.
Materials & composition

Every detail and percentage processed

Composition comes from Fashion Cloud or from a photo of the material label. Start with 'take photo', scan the label with the USB camera and Photopilot groups outer fabric, lining and percentages for the correct product text.

Fashion attributes

Fixed choices per article type, no free text chaos

For a blouse, you need different features than for jeans, a dress, or a shoe. Photopilot uses fixed selection lists per article type, such as neckline, sleeve length, fit, wash, material, or closure. You can use this data in product texts, filters, and exports.

Chosen from approved options Configurable per brand, category, and webshop field
Blouse
Neck shape V-neck Sleeve length Long Closure Buttons Fit Regular fit
Jeans
Waist High waist Fit Straight Wash Dark denim Stretch With stretch
Dress
Length Midi Silhouette A-line Neckline Round Occasion Casual
Suitcase
Height 75 cm Content 98 liter Material Polycarbonate Wheels Four swivel wheels
Table lamp
Height 55 cm Material Metal Fitting E27 Cord length 180 cm
Serum
Content 30 ml Skin type All skin types Usage Daily Packaging Glass bottle
Real production result Accepted in production
Production output · 026657-Orange Bric's X-Bag Poppy weekend bag orange

Bric's X-Bag Poppy weekend bag in orange with 23-liter capacity. Light nylon with leather details, carry-on size, includes toiletry bag.

Product title Bric's X-Bag Poppy weekend bag orange
Meta description Bric's X-Bag Poppy weekend bag in orange with 23-liter capacity. Light nylon with leather details, carry-on size, includes toiletry bag.
Filters & attributes Light nylon, leather details, and detachable shoulder strap
Structured data 43 x 28 x 19 cm, 23 liters, includes carry-on and toiletry bag
SEO

From attribute to findable product page

You can use the same product features for SEO titles, meta descriptions, alt texts, lists, filters, and Google Shopping. This ensures not only the texts are correct, but also the data that search engines and webshop filters rely on.

Webshop status

See what is already online

Photopilot connects with Shopware, Shopify, Scayle, PIM/FTP/API, or a custom shop and reads back per item whether content is already live. That way you only generate what is missing or can be improved.

Product information Care label, material, and product text
Shopware Online: yes
Shopify Online: no
Scayle Online: yes
Custom shop Online: no
Set data & cross-sell

Use styling sets in your product content too

When Photopilot knows which items are in a look together, Content can use those relationships for product texts, combine-with blocks and automatic cross-sells on the product page.

View Styling & Shop the Look
Set 0427 Blazer as main item Relationships from Styling available for Content and webshop.
Complete look Items from the same styling set as a cross-sell block.
Combine with Accessories and tops or bottoms from approved sets.
Product text Product text can specify which articles are worn together.
Writing rules per brand

Define how product texts for your brand should sound

Different brands require different tone, length, and product details. Photopilot records those rules per brand, category, and publication field.

GPT OpenAI Balanced product text
C Claude Comprehensive tone
G Gemini Efficient with large quantities
+ Your own Custom writing rules

More than text

Categories, SEO, translations and shop-specific fields

Swipe for more capabilities

Multi-language

One product text, every language

Create the product text once and send each translation to Shopware, Fashion Cloud, or your own webshop. Dutch, English, German, French, and more.

Already online?

Existing content remains intact

Photopilot checks which items already have text and marks them as 'already online'. The new generation focuses on missing or improvable texts.

Text rules per article type

Jeans, dresses, and jewelry require different words

Gender, item group, and merchandise hierarchy determine which features appear in the text, so each item comes online with the right words.

Barcode scan

Scan the label and see the item

Scan a barcode on the studio floor and all product data opens immediately. Adjust something when needed or automatically approve trusted brands; review remains optional per brand or collection.

Text per location

One text, many destinations

Short product card, long description, SEO meta, shop-specific JSON fields. Set what is generated, how long, in which language, and to which destination per slot.

Appointments per brand

Forbidden words and custom rules, set

Define which words should not be used and which writing style applies per brand and category. New texts automatically follow those agreements.