PhotopilotPhotopilot

The Stone

“Photopilot helps us accelerate our growth ambitions in the competitive online fashion market”

The Stone is a multi-brand fashion retailer with 55 physical stores and a strong webshop. Their collection is broad and changes quickly, making model photography a daily bottleneck.

The Stone operates its own photo studio directly connected to Photopilot Studio. Six and a half thousand shoots and over a hundred thousand studio photos automatically flow through the workflow: image editing, cropping, product linking, and Shop the Look relationships proceed without manual steps.

www.thestone.nl
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Own studio on the pipeline

The Stone's photo studio is directly connected to Photopilot Studio. 6,500+ shoots and 108,000+ studio photos are automatically processed through the system, with photography and editing happening in parallel, without an export step.

Image editing

Photopilot automatically adjusts each photo to The Stone's house style. Cropping, color, and consistency follow fixed rules, ensuring each item looks uniform, regardless of who photographs that day.

Shop The Look

Each photo is linked to the corresponding product data and Shop the Look relationships. Webshop visitors can therefore directly purchase the complete outfit they see in the photo.

Scalability

By automating processing, packshot editing goes online faster and scales with larger collections, with fewer manual correction rounds.

With Photopilot, we have achieved a significant breakthrough in the efficiency of our photography process. Model photos are available through the use of Photopilot software online the same day. Going live immediately with our (model) photos positively impacts our online conversion rates. Clothing on models sells better..

Apart from processing speed, automation provides us a saving of 0.8 FTE. Photopilot helps us to accelerate our growth ambitions to accelerate in the competitive online fashion market.

Sander Goedhart
Omnichannel Manager - The Stone

Impact

Time savings and efficiency improvements

For The Stone, this concretely means: fewer hours of photo editing, a shorter lead time from shoot to publication, and higher conversion because product photos go live earlier.

Curious what this approach delivers for your collection? We'd be happy to calculate it for you.

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