PhotopilotPhotopilot
Dashboard
View demo
Consultation
EN
NL Nederlands EN English DE Deutsch FR Français
All cases
Customer story

The Stone

“Photopilot helps us accelerate our growth ambitions in the competitive online fashion market”

Tamara Kransen Head of e-commerce, The Stone

The Stone is a multibrand fashion retailer with 55 physical stores and a strong webshop. Its collection is broad and changes quickly. This made model photography a daily bottleneck.

The Stone's photo studio is connected directly to Photopilot Studio. New shoots and studio photos move through the system automatically every day; photography and editing run in parallel, without an export step.

www.thestone.nl
Model photography in a bright fashion studio
How it works in practice The Stone
Watch the studio in action

From model shoot to webshop, without a queue in between

See how a model shoot flows into consistent, sales-ready images. Photopilot links every shot to the right product and handles the fixed follow-up steps.

  • Model images live the same day
  • More collection, same team
  • Images, styling and publishing in one flow
YouTube video thumbnail
Modules

The Stone uses these components together: studio, image editing, styling relationships, content, and automatic webshop publication.

StudioPhotos from Photopilot Studio, Profoto, and OrbitVu directly with the right item.View modulePackshot editingAutomatically apply crop, background, and aspect ratio. Review is optional per brand or collection.View moduleStylingSet relationships, Shop the Look and cross-sells linked to the product page.View moduleModelphotographyProcess real models and AI models in the same place.View moduleContentProduct description, SEO title, and meta description automatically in The Stone's brand voice.View module
The Stone · In practice

Same-day image and sales text online

A product truly sells when image, story, and findability align. While the studio creates new model photos, Photopilot also writes the product description, SEO title, and meta description for The Stone. Trusted brands automatically flow through to Shopware.

Control is optional. Set automatic approval per brand or collection and let your team review only exceptions.
Photopilot content settings with output fields and automatic approval
Brand profile with tone of voice and target audience in Photopilot
Automatically generated
  • Product description
  • SEO title
  • Meta description
Production figures · all customers combined
  • 300.000+ Articles processed with Photopilot
  • 590.000+ Photos automatically cropped and published
  • 9,5M+ Supplier images indexed
  1. Article data
  2. Text in brand voice
  3. Automatically approved
  4. Ready for webshop
Tamara Kransen
Customer perspective

With Photopilot, we have achieved a significant breakthrough in the efficiency of our photography process. Model photos are available through the use of Photopilot software online the same day. Going live immediately with our (model) photos positively impacts our online conversion rates. Clothing on models sells better.

In addition to the faster processing, automation saves us 0.8 FTE.

Photopilot helps us accelerate our growth ambitions in the competitive online fashion market.

Tamara Kransen Head of e-commerce, The Stone
How it works in practice

From the first studio photo to a complete look on the product page

For The Stone, this concretely means: a shorter route from shoot and product data to a complete product page. Images and text go live sooner, allowing new stock to be found and purchased faster.

  1. Own studio directly linked

    Direct camera and item connected

    Photos from Photopilot Studio, Profoto, and OrbitVu directly with the right item.

  2. Image editing

    Automatic studio photos processed

    Crop, colour and grid automatically follow The Stone's image standard.

  3. Content in the brand voice

    Per brand automatically approved

    Product description and SEO flow through automatically; the team only sees exceptions.

  4. Ready for the webshop

    Same day synchronized to Shopware

    Image, copy and Shop the Look relationships come together on the product page.

Control is optional. Automatic approval can be set per brand or collection; only exceptions reach the team.

More customer stories

See how other fashion teams organize their workflow.