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Berden Fashion

From Fashion Cloud and Stockbase directly to the webshop

Berden Fashion is a multi-brand fashion retailer with multiple physical stores and a strong webshop. Their collection is largely supplied via Fashion Cloud, with thousands of articles continuously flowing in and out.

Berden is unique within our client group: they combine Fashion Cloud, Stockbase EAN integration, and ACA article creation in one route to publication. Regular articles proceed without separate export or upload rounds; exceptions remain visible for review.

www.berden-fashion.nl
A fashion team works on a large multi-brand collection
Production figures · all customers combined 300.000+ Articles processed with Photopilot
How it works in practice Berden Fashion
Production figures · all customers combined
300.000+ Articles processed with Photopilot
590.000+ Photos automatically cropped and published
9,5M+ Supplier images indexed
How it works in practice

From Fashion Cloud rule to approved Berden photo set

These screens follow the production flow: the image standard is configured per route and the results then remain visible with the correct Berden item.

Fashion Cloud settings with separate rules for model and product photography
Image route

Different image types, each with their own rules

Model and product photography follow separate steps for background, cropping, shadow, color correction, and template. This keeps the collection consistent without one rigid setting for everything.

Berden review environment with a model image and packshots
Berden review

All image slots for the same item

Webshop image, full model, front view and back view are side by side. The team immediately sees which results are new and which are already live.

Niels Schouten
Customer perspective

As an e-commerce manager at Berden Mode & Wonen, I am continuously focused on scale and efficiency. With over 400 brands and an assortment of about 20,000 items per season, manual processing of product data and images was simply no longer sustainable. Thanks to Photopilot, import, control, and publication now follow the same route. In one season, we process 100,000+ product images; the team mainly handles exceptions and checks. This gives us the space to focus on growth and optimization instead of operations.

Niels Schouten E-commerce manager, Berden Mode & Wonen
More customer stories

See how other fashion teams organize their workflow.