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All cases Customer story

Berden Fashion

From Fashion Cloud and Stockbase directly to the webshop

Berden Fashion is a multi-brand fashion retailer with multiple physical stores and a strong webshop. Their collection is largely supplied via Fashion Cloud, with thousands of articles continuously flowing in and out.

Berden is unique within our client group: they combine Fashion Cloud, Stockbase EAN integration, and ACA article creation in one route to publication. Regular articles proceed without separate export or upload rounds; exceptions remain visible for review.

www.berden-fashion.nl
A fashion team works on a large multi-brand collection
Production figures · all customers combined 300.000+ Articles processed with Photopilot
How it works in practice Berden Fashion
Production figures · all customers combined
300.000+ Articles processed with Photopilot
590.000+ Photos automatically cropped and published
9,5M+ Supplier images indexed
Modules

This is how this case connects to the rest of Photopilot.

Supplier imagesImages from Fashion Cloud, Stockbase, brand portals, and other sources with the correct article.View modulePackshot editingApply crop, background, and aspect ratio automatically, with optional review per brand or collection.View moduleAsset managementReview, status and publication control from a single overview.View module
How it works in practice

From Fashion Cloud rule to approved Berden photo set

These screens follow the production flow: the image standard is configured per route and the results then remain visible with the correct Berden item.

Fashion Cloud settings with separate rules for model and product photography
Image route

Different image types, each with their own rules

Model and product photography follow separate steps for background, cropping, shadow, color correction, and template. This keeps the collection consistent without one rigid setting for everything.

Berden review environment with a model image and packshots
Berden review

All image slots for the same item

Webshop image, full model, front view and back view are side by side. The team immediately sees which results are new and which are already live.

Daily processing from Fashion Cloud

Articles from Fashion Cloud are imported, sorted by stock, and prepared in batches for automatic approval or a chosen review before publication.

View this step

Stockbase EAN Link

Via Stockbase, each item is linked to the correct supplier images by EAN. Berden is the only customer using this combination in production.

View this step

ACA article creation

New articles are automatically created based on supplier data and product data, variants and metadata flow directly into the system.

View this step

Directly online

Automatically or manually approved photos and metadata are sent to the webshop. New collections are online the same day, not a week later.

View this step
Niels Schouten
Customer perspective

As an e-commerce manager at Berden Mode & Wonen, I am continuously focused on scale and efficiency. With over 400 brands and an assortment of about 20,000 items per season, manual processing of product data and images was simply no longer sustainable. Thanks to Photopilot, import, control, and publication now follow the same route. In one season, we process 100,000+ product images; the team mainly handles exceptions and checks. This gives us the space to focus on growth and optimization instead of operations.

Niels Schouten E-commerce manager, Berden Mode & Wonen
More customer stories

See how other fashion teams organize their workflow.

FAQ

Frequently Asked Questions

Which systems does Berden Fashion integrate with Photopilot?

Berden Fashion combines Fashion Cloud, the Stockbase EAN link, and ACA article creation into one route for publication in the webshop. Through Stockbase, each article is linked to the correct supplier images via EAN, and new articles are created based on supplier data.

IntegrationsSuppliers

What does the team at Berden Fashion still do manually?

Regular items at Berden Fashion go through Photopilot without a separate export or upload round; exceptions remain visible for checking. Niels Schouten, e-commerce manager at Berden Mode & Wonen, says that the team mainly handles exceptions and checks.

Asset management

What result does Berden Fashion report with Photopilot?

Niels Schouten mentions more than 400 brands, about 20,000 items per season, and 100,000+ product images processed in a season, with import, checking, and publication following the same route. The production figures elsewhere on the Berden page apply to all Photopilot customers collectively, not just Berden.

Does Berden Fashion maintain control over image quality?

Yes. At Berden Fashion, model and product photography in Photopilot follow separate rules for background, cropping, shadow, color correction, and grid. In the control environment, webshop images, full model, front view, and back view are displayed side by side, so the team can see which results are new and which are already live.

Packshot editing