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Berden Fashion

Fashion Cloud + Stockbase to webshop in one flow

Berden Fashion is a multi-brand fashion retailer with multiple physical stores and a strong webshop. Their collection is largely supplied via Fashion Cloud, with thousands of articles continuously flowing in and out.

Berden is unique within our client group: they combine Fashion Cloud, Stockbase EAN linking, and ACA article creation in one continuous workflow to publication. The entire process runs without manual steps.

www.berden-fashion.nl
Berden Fashion

As an e-commerce manager at Berden Mode & Wonen, I am continuously focused on scale and efficiency. With over 400 brands and an assortment of about 20,000 articles per season, manual processing of product data and images was simply no longer sustainable. Thanks to Photopilot, we have now largely automated this—from import to direct publication in our webshop. In a season, we now effortlessly process 100,000+ product images and keep our content always up-to-date. This gives us the space to focus on growth and optimization instead of operation.

Niels SchoutenNiels Schouten E-commerce manager, Berden Mode & Wonen

By connecting Fashion Cloud, Stockbase, ACA and the webshop in one automated flow, Berden processes larger drops with less manual photo work.