From existing packshots to a complete campaign.
Choose a product set, a fixed AI model, and your image style. Photopilot creates new campaign images without a physical shoot and runs them through the same control and publication flow.



AI as part of the product flow, not as a separate experiment
- 01
Choose items as a set
Use existing packshots of a complete outfit. If a source image is missing, add it directly in the campaign builder.
- 02
Choose cast and art direction
Work with fixed AI models per brand and direct poses, setting, lighting, and image ratio from reusable style agreements.
- 03
Generate the image series
Create catalog image, campaign image, and social crop from the same products. Selections return to the article.
Not just one safe pose, but a campaign that fits the brand
Build a library of recognizable AI models and place the same product in different art directions. This way, one collection extends to campaign, social, and webshop without a new physical shoot.



Frequently Asked Questions
What do we need to create an AI campaign?
For an AI campaign in Photopilot, you choose a product set, a fixed AI model, and your image style. You use existing packshots of a complete outfit as a source. If a source image is missing, you add it directly in the campaign builder.
Is a physical shoot still needed for AI campaigns?
No. Photopilot creates new campaign images from existing packshots without a physical campaign shoot. This allows a collection to evolve into campaign, social, and webshop content. If the true fit of a garment is crucial, a route with an actual shoot like Maatgarantie is more suitable.
How do AI campaign images stay aligned with our brand?
In Photopilot, you work with fixed AI models per brand and direct poses, setting, lighting, and aspect ratio from reusable style agreements. This allows you to present the same product in different art directions with a recognizable, consistent cast.
Are AI campaign images reviewed before publication?
AI campaign images go through the same review and publication process in Photopilot as your other images. You decide what can be automated and what needs to be reviewed first, and AI images remain reviewable before publication. Selected images are linked back to the article.
What types of images does an AI campaign produce?
From the same products, you create catalog images, campaign images, and formats for social media in Photopilot. You can vary in pose, setting, and campaign concept while keeping the selections linked to the item.




