Every filter filled. Every item discoverable.

Filter enrichment automatically fills in the attributes customers filter by in a webshop, such as color, material, fit, length, hood, or waterproof. Photopilot looks at the photo and the product data, fills the filters your store already has with your own values, and explains every choice. When in doubt, it leaves the field empty.

An attribute is a characteristic of an item, such as “sleeve length: long.” A filter is where customers select that characteristic in the webshop. A filter only works if the attribute is completed with the same value for every item. Photopilot makes sure those values are complete and consistent.

A POS or ERP usually provides little more than an item number, a color code, and a size, with abbreviations and internal color names such as “Niagara,” “dk.blauw,” or “100% CO.” Manually fixing this takes minutes per item and falls behind with every new collection. At one sports retailer, the color filter was filled for only 33% of products; Photopilot can fill 4,082 of those 4,094 gaps.

All the filters already in your store. You can also turn on ready-made filters with a single switch, such as fit, length, sleeve length, neckline, closure, hood, and waterproof.

No. Photopilot only selects from the values your filters already have. That prevents duplicate or unusual filter options and keeps your store looking clean.

Then the field stays empty. For yes/no filters, Photopilot answers Yes, No, or Unknown, and only chooses Yes or No when it is clear from the photos, the product data, or a source. Unknown is never the same as no and is not sent to the online store. For each choice, the AI writes one sentence explaining why, for example: “The product data says polyester, but waterproofing is not explicitly mentioned.”

No. A filter only appears for products where it makes sense. A hood belongs on a jacket, so a top or pair of pants will not get that field, and you can see why.

The AI reads style, length, neckline, fastening, and details from the product photos, combined with item data and sources such as an Excel file or the brand’s website. If an attribute is not clear from those sources, the field stays empty instead of being guessed. Photopilot measures the color in the photo, while material and care instructions come from a scan of the label or the brand’s website.

Yes, in the colors your store uses. Photopilot learns what you call your colors and looks at every product photo, so each product gets the color your customers expect. If Photopilot is unsure, the field stays empty.

They stay as they are. Photopilot only fills in what is missing. If it spots something that may not be right, you receive a suggestion and your team decides.

With one click. A filter you create in Photopilot appears in Shopware right away. For each filter, you choose whether customers can filter by it, whether it appears on the product page, or both.

Yes. Photopilot writes composition, material, and care instructions to the product’s metafields. In filter mode, Photopilot turns them into list fields, so you can use them as filters in the Shopify Search & Discovery app.

An item without a completed attribute does not appear when a customer filters on that attribute, and it matches less well for specific searches in Google. A color filter that is only one-third filled leaves out two-thirds of the assortment as soon as a customer filters by color. Complete filters make your assortment discoverable for the searches with the highest purchase intent.

Yes. AI assistants such as ChatGPT, Perplexity, and Google AI Mode answer shopping questions using product data from webshops and feeds. They choose items whose attributes, such as color, material, and “waterproof,” clearly match the question. Empty or vague attributes make a product invisible in those answers.

Yes. Once attributes such as color, fit, and material are filled in consistently, your webshop can turn them into filter pages that rank for combinations, such as “waterproof jacket with hood.” Photopilot provides the completed values; your webshop decides which combinations are indexed as pages.

Yes. In the content list, you can filter each field by empty or unknown, filled in, or a specific value. This shows you right away which jackets still do not have a value for “waterproof,” so you can fill them all in at once.

Photopilot publishes filters directly as properties in Shopware, and material and care instructions as metafields in Shopify. Fixed field mappings are available for Scayle, WooCommerce, and Adobe Commerce, and the same data is included in the Webshop Excel and the Brand Portal.

Filling filters is billed like product enrichment: based on actual AI usage, from €0.01 per fully enriched product. Filling from a brand’s website has a monthly budget that you set yourself.