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Webshop Shopify

Connect Shopify without fragmenting your product content process

Import products and send approved images, copy, and cross-sell directly to Shopify.

  • Direct connection
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  • GDPR-compliant, data in the EU
  • SLA and a dedicated contact
  • Connects to Shopware, Shopify, and your ERP
  • 13 retailers and brands in production
Shopify

This is the route

  1. You create a custom app in Shopify with an Admin API token.
  2. Photopilot imports products, variants, and images.
  3. Approved images and text are sent to the product.
  4. Sets are added as complementary products in the Search & Discovery field.
Explanation

How Photopilot works with Shopify

In Shopify, everything revolves around the product: variants, media, metafields, and SEO fields. Photopilot reads those products through the Admin API, turns them into complete product content, and writes approved images, texts, and cross-sell directly back to your store. You connect it in a few clicks, without building your own app.

What Photopilot retrieves from your Shopify store

Photopilot reads your products with their variants, SKUs and barcodes, existing media, and the SEO title and meta description. Metafields in your own namespace are included too, so color, composition, or other specifications you maintain there remain usable. Items are recognized by SKU and barcode; if a product comes in multiple colors, each color gets its own item in Photopilot while staying linked to the same Shopify product. By default, Photopilot reads changes every two hours.

What Photopilot does with your product content

Supplier images, your own studio photos, and packshots come together in Photopilot and are cut out, cropped, and placed on the same background according to your store's image rules. Ghost mannequin images, AI model photos, and campaign images from Iris, the AI creative director, fill the gaps where there is no photoshoot. Photopilot recognizes materials and care symbols on the care label and uses them to write a product title, description, and SEO texts in your tone of voice. Everything goes through review first, unless you put a step on autopilot.

Back to Shopify: media, fields, and metafields

Photopilot adds an approved image to the product media through the Admin API, places it in the right position in the gallery, and only then removes the previous image. Each image gets descriptive alt text with the product name, brand, and color instead of an SKU. Texts go to the product title, description, and the product’s SEO title and meta description, while extra fields go to metafields. Sets are added as complementary products in the Search & Discovery app metafield, so themes with that block can display them directly as cross-sells.

Daily overview for your e-commerce team

In Photopilot, you can see per collection which Shopify products still have no images, no model photo, or no description. Once approved, an image usually appears in your store within minutes, through an export queue that handles Shopify traffic smoothly. Photopilot reads back whether a product is active and whether text is online, so your reporting matches what customers actually see. With autopilot, no one has to check every new product manually anymore.

Connect and go live

You enter your store name in Photopilot, approve the permission screen once in Shopify, and complete the integration in your Photopilot organization. Photopilot immediately runs a test read of your catalog, so you can first see what comes in before the regular schedule is enabled. If you already have your own app with an Admin API token, that works too. No developer is needed.

Material and care instructions on your product page

Photopilot can add materials and care instructions to Shopify as product metafields, with a readable composition such as 54% wool, 44% polyester. With the Photopilot app theme block, they appear as a clean section on your product page, without you having to adjust Liquid. If you enable filtering, a list of materials is also created for use as a filter in Search & Discovery. For each component, you choose: off, product page only, or also as a filter.

Shopify at a glance

What is exchanged
Photopilot imports products, variants with SKU and barcode, and images through the Admin API. Approved images and copy are written back, and sets are written as complementary products in the metafield of the Search & Discovery app. Themes with the complementary products block show them directly as a cross-sell.
How often
By default, products are imported every two hours. An approved image usually goes to Shopify through the export queue within a few minutes, and sets are included with every image export.
What you provide
Your own app in your Shopify admin with an Admin API token and read and write permissions for products.
Good to know
We test the integration on your development store first, or with a few products, before it runs on the live store.

Then in Photopilot

Reliably linked

Let sales-ready content land in your webshop automatically

The StoneBerden FashionRinsma ModepleinVan DijkJeroen BeekmanVan Tilburg Mode & SportDuifhuizenSkiHutVan Dal MannenmodeCalico ClubGentiluomoHarper & YveGenti
300.000+ articles processed
9,5M+ supplier images indexed
~3.200 photos automatically edited per day
FAQ

Frequently Asked Questions

Can Photopilot automatically add product photos to Shopify?

Yes. Once an image is approved, Photopilot uses the Admin API to place it with the product in the correct gallery position, with descriptive alt text. It is usually in your store within a few minutes.

How do I connect Photopilot to my Shopify store?

Enter your store name in Photopilot, approve the consent screen in Shopify, and complete the connection in your organization. Photopilot then imports a test round first, so you can check what comes in.

Do I need to build or install a Shopify app myself?

No. You give the Photopilot app access through Shopify’s standard consent screen; no building or programming is needed. If you already have your own app with an Admin API token, you can use that too.

Does Photopilot work with Shopify variants in multiple colors?

Yes. Photopilot recognizes variants by SKU and barcode and creates an item for each color, even if all colors are part of a single Shopify product. This gives each color its own images, and you can approve them by color.

Which Shopify fields does Photopilot fill with product copy?

The product title, description, SEO title, and meta description. Extra copy can be written to metafields in a namespace you choose. Anything you do not have filled in is left untouched.

Can I review content in Photopilot before anything goes live in Shopify?

Yes, images and text are only sent to Shopify after approval in the review. Only put a fixed step on autopilot once you trust it.

Can Photopilot show care symbols and composition in my Shopify theme?

Yes. Photopilot writes the material and care instructions as metafields, and the theme block in the Photopilot app displays them on the product page. You add the block in the theme editor, with no code.

What if a supplier does not provide images for my Shopify products?

Then you can use Photopilot to turn your own photo into a packshot or ghost mannequin image, or have an AI model photo generated. AI photos cost €0.05 to €0.21 per photo at queue pricing and are often ready within an hour.

Does Photopilot add cross-sells to Shopify Search & Discovery?

Yes. Sets from Photopilot are added as complementary products in the Search & Discovery app metafield. Themes with a complementary products block show them directly as cross-sells.

What does Photopilot send back to Shopify?

Approved images and text, plus sets as complementary products in the metafield of the Search & Discovery app.

How quickly does an approved image appear in Shopify?

Usually within a few minutes after approval, via the export queue. By default, we import products every two hours.

What does Photopilot need to connect Shopify?

Your own app in your Shopify admin with an Admin API token and read and write permissions for products.

Does the Shopify integration work alongside an ERP or POS system?

Yes. If an ERP, POS system, or supplier sources run alongside Shopify, we make the source order explicit so it is clear which system is leading.

Knowledge base

Read also

How to start

First the trial route, then the technique

The integration is the starting point. After that, Photopilot keeps linking, editing, writing, checking, and publishing together.

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  1. What is the source of truth?

    Source, destination, or both: for data, media, and status.

  2. What can be automated?

    Link, crop, and text, or show an exception first.

  3. Where should it go?

    Webshop, FTP, Azure, or API, before anything is built.