Content enrichment for JTL-Wawi and JTL-Shop: accurate Merkmale and copy.
JTL-Wawi contains your items and variations, but Merkmale and descriptions are often left empty. Photopilot fills in target audience, color, and material as Merkmal and writes descriptions, SEO, and translations for JTL-Shop.
Photopilot connects JTL-Wawi / JTL-Shop during intake; we’ll agree on fields and permissions together.
| Photopilot | JTL-Wawi / JTL-Shop |
|---|---|
| Article | Parent item with child item |
| Color and size | Variationen |
| Target audience | Merkmale filter in JTL-Shop |
| Color family and material | Merkmale with fixed Merkmalwerte |
| Extra attributes | Attribute |
| Article group | Kategorien |
| Product copy and SEO | description and SEO fields per language |
| Web only | Merkmal Web only |
Sparse data from JTL-Wawi / JTL-Shop, complete product pages in your online store.
JTL-Wawi / JTL-Shop remains the source for item, color, size, and inventory data. Photopilot fills in anything that is missing or too limited there, and the result is sent to the webshop.
- Source JT JTL-Wawi / JTL-Shop Items, colors, sizes, EANs, and inventory
- Photopilot Complete, decide, write
- 1 Your own data What your ERP, feed, or team already knows comes first.
- 2 Rules Codes, sizes, and paths that already provide a clear answer.
- 3 Photo Color measured from the packshot, never from a model photo.
- 4 AI One short AI question, only where something is still unresolved.
- Destination Your online store Shopware · Magento · Shopify · WooCommerce · Scayle
Attributes and copy for JTL-Wawi / JTL-Shop.
Every attribute comes from a closed picklist with fixed codes, never from free text. Anything you have already filled in takes priority.
- You choose who wins for each feature: the source or Photopilot
- If Photopilot differs from the source, you’ll see a warning
- Enrich older items with pricing agreed in advance
- Target group, even where JTL-Wawi is missing it or has it wrong
- Color family for the color filter
- Material by fiber and care instruction as a filter
- Product title and product copy in your brand voice
- SEO title and meta description
- Translations in all webshop languages, in the same run
- Merkmal Web only for items sold online only
- Enrich older items, with the price agreed in advance
Where things often go wrong in JTL-Wawi / JTL-Shop.
Merkmale not filled in
Without Merkmale, JTL-Shop has nothing to filter on. Photopilot populates target group, color, and material with fixed Merkmalwerte.
Mixing up Merkmale, Attribute, and Variationen
Using a color as both a Merkmal and a Variation creates duplicate filters. Photopilot puts each attribute in its fixed place.
Descriptions per language
For a store that operates in multiple countries, Photopilot writes all languages in the same run.
How we connect JTL-Wawi / JTL-Shop.
- 1
Access to JTL-Wawi
You give Photopilot access to JTL-Wawi through the API or an export. We connect this during onboarding.
- 2
Map fields and picklists
We define which fields in JTL-Wawi / JTL-Shop are leading, which ones Photopilot fills, and which values belong to your option lists.
- 3
Trial run on your items
Photopilot enriches a selection of real items. You can review the changes field by field before anything goes live.
- 4
Enable by attribute and by field
After that, it runs automatically for every new item. We always enable publishing to the live shop together.
Frequently asked questions about content enrichment in JTL-Wawi / JTL-Shop
Which data does Photopilot enrich in JTL-Wawi?
Target group, color family and material as Merkmal, plus description, SEO title, meta description and translations for JTL-Shop.
What is the difference between Merkmale and Attribute in JTL?
Merkmale are fixed characteristics that JTL-Shop filters on, such as color or material. Attribute are additional fields. Photopilot stores filter values as Merkmal.
How does Photopilot handle parent and child items?
Each color gets its own text and color family; sizes and EANs stay on the child items.
How do we connect JTL-Wawi?
Via the API or an export from JTL-Wawi. We set it up during onboarding and test it on your own products.
Does this also work with a webshop other than JTL-Shop?
Yes. The same enriched data can also be sent to Shopware, Shopify, WooCommerce, or OXID eShop.
Can we enrich older JTL items too?
Yes. Choose specific items or your full assortment, and you will see the enrichment cost upfront. After that, it runs for every new item.
What does content enrichment for JTL-Wawi / JTL-Shop cost?
Product copy, SEO and translations in a single run start at €0.01 per product. For enriching older items, you see the price in advance, and attributes are billed at cost.
