A WooCommerce store often grows organically with WordPress: variable products, custom metafields, and a theme with its own requirements. Photopilot reads your products and variations through the WooCommerce REST API and writes approved images, copy, and cross-sells directly back to the product. This removes the manual work from the media library.
01What Photopilot retrieves from WooCommerce
Photopilot reads products, variations, the category tree, and gallery images with their order. Recognition is based on SKU and on the EAN or GTIN, even if it is stored in a plugin metafield, such as WooCommerce's own GTIN field or a custom EAN field. Photopilot also reads existing SEO titles and meta descriptions from Yoast or Rank Math, so you can see where text already exists. For a variable product in multiple colors, each color gets its own item, with a link to the published product page.
02Edit and add content in Photopilot
Images from suppliers, your own studio, or the existing WooCommerce gallery are cut out, placed on a single background, and cropped to the aspect ratios your theme expects. Photopilot recognizes which image type belongs in each gallery slot, so the front shot is always first. When images are missing, you can create AI model photos or have Iris, the AI creative director, set up campaign images. Photopilot also writes product titles, short and long descriptions, and SEO copy, and recognizes material and care symbols on the label.
03Publish to your WooCommerce products
An approved image is placed in its fixed position in the product gallery through the REST API, with alt text based on product name, brand, and color. Texts go into the product name, description, and short description, while the SEO title and meta description are included as product meta. Sets from Photopilot become cross-sells in the standard WooCommerce field, which almost every theme displays in the recommended products block. In most cases, an image is live within minutes of approval.
04Overview and planning for your team
By default, Photopilot checks your shop for changes every two hours, so new products appear in the worklist automatically. By category or brand, you can see which products still have no images, model photo, or description. Large catalogs are retrieved in parallel with a fixed upper limit, so your shop is not affected: thousands of variable products can be imported in just a few minutes. With autopilot, recurring steps continue without intervention.
05Connect WooCommerce without a plugin
In WooCommerce, go to Settings, Advanced, REST API, create a key with read and write permissions, and give Photopilot the consumer key and consumer secret. You do not need an extra plugin on your WordPress site. During onboarding, you choose which categories to include and which fields you want to use for sizes or dimensions; Photopilot shows how many products it fills for each field. After a test read, you enable the fixed schedule.
06Variable products, themes, and categories
WooCommerce shops vary widely in how they structure colors and sizes: as variations, as separate products, or with plugin fields. Photopilot follows your setup instead of imposing a fixed structure, and imports the category hierarchy so image rules can differ by category. HTML entities and special characters in product names are also imported cleanly. If you want to show material and care instructions, we’ll agree on the field where your theme displays them properly.