Content enrichment for Exact Online: items with complete webshop data.
Exact Online contains your items, item groups, and barcodes, but little of the content that sells a product page. Photopilot fills the free fields with target audience, color, and material, and writes product copy, SEO, and translations.
Photopilot connects Exact Online during intake; we’ll agree on fields and permissions together.
| Photopilot | Exact Online |
|---|---|
| Article | item · item code |
| EAN | barcode |
| Article group | item group |
| Target audience | free field on the item fixed value |
| Color family and material | free fields on the item |
| Product text | additional description per language |
| Web only | Web-only free field |
Sparse data from Exact Online, complete product pages in your online store.
Exact Online remains the source for item, color, size, and inventory data. Photopilot fills in anything that is missing or too limited there, and the result is sent to the webshop.
- Source EO Exact Online Items, colors, sizes, EANs, and inventory
- Photopilot Complete, decide, write
- 1 Your own data What your ERP, feed, or team already knows comes first.
- 2 Rules Codes, sizes, and paths that already provide a clear answer.
- 3 Photo Color measured from the packshot, never from a model photo.
- 4 AI One short AI question, only where something is still unresolved.
- Destination Your online store Shopware · Magento · Shopify · WooCommerce · Scayle
Attributes and copy for Exact Online.
Every attribute comes from a closed picklist with fixed codes, never from free text. Anything you have already filled in takes priority.
- You choose who wins for each feature: the source or Photopilot
- If Photopilot differs from the source, you’ll see a warning
- Enrich older items with pricing agreed in advance
- Target group, even where Exact Online is missing it or has it wrong
- Color family for the color filter
- Material by fiber and care instruction as a filter
- Product title and product copy in your brand voice
- SEO title and meta description
- Translations in all webshop languages, in the same run
- Web only label for items that are only available online
- Enrich older items, with the price agreed in advance
Where things often go wrong in Exact Online.
Color and size in the item code
If color and size only appear in the code, Photopilot reads them from there and separates out the color family.
Free-form fields without fixed values
Photopilot fills the free fields with values from a single fixed picklist, so your webshop filters are correct.
Descriptions for the invoice
The item description is short and intended for the invoice. Photopilot writes sales-focused product copy for each language.
How we connect Exact Online.
- 1
API access to Exact Online
You give Photopilot access to the Exact Online account. We connect this during onboarding.
- 2
Map fields and picklists
We define which fields in Exact Online are leading, which ones Photopilot fills, and which values belong to your option lists.
- 3
Trial run on your items
Photopilot enriches a selection of real items. You can review the changes field by field before anything goes live.
- 4
Enable by attribute and by field
After that, it runs automatically for every new item. We always enable publishing to the live shop together.
Frequently asked questions about content enrichment in Exact Online
Which data does Photopilot enrich in Exact Online?
Target group, color family and material in the free fields, plus product copy, SEO title, meta description and translations.
Does Photopilot use custom fields from Exact Online?
Yes. Photopilot reads what is already there and fills missing values with fixed values.
How does Photopilot handle color and size?
From variants or the product code. Each color gets its own text and color family.
How do we connect Exact Online?
Via the Exact Online API. We set it up during onboarding and test it on your own products.
Which webshops receive the enriched data?
To Shopware, Magento, Shopify, WooCommerce, BigCommerce and other online stores, with texts by language and attributes as filters.
Can we enrich older Exact Online items too?
Yes. Choose specific items or your full assortment, and you will see the enrichment cost upfront. After that, it runs for every new item.
What does content enrichment for Exact Online cost?
Product copy, SEO and translations in a single run start at €0.01 per product. For enriching older items, you see the price in advance, and attributes are billed at cost.

