Content enrichment for BigCommerce: copy, SEO, and custom fields.
In BigCommerce, Photopilot fills the description, page title, and meta description, and sets target group, color, material, and Web only as custom fields for your product filters.
How it appears in BigCommerce Via the BigCommerce Catalog API.| Photopilot | BigCommerce |
|---|---|
| Product title | name |
| Product text | description |
| SEO title and meta description | page_title · meta_description |
| Target audience | custom field Target audience usable as a product filter |
| Color | custom field Color |
| Material | custom field Material |
| Web only | custom field Web only |
| Alt text | image description for each photo |
Every source in, one complete product page in BigCommerce.
Photopilot enriches the data from your ERP, feeds, and suppliers, and puts it in the fields that BigCommerce uses.
- Source ERP or product feed ACA · Business Central · SRS · LS Central · Excel
- Photopilot Complete, decide, write
- 1 Your own data What your ERP, feed, or team already knows comes first.
- 2 Rules Codes, sizes, and paths that already provide a clear answer.
- 3 Photo Color measured from the packshot, never from a model photo.
- 4 AI One short AI question, only where something is still unresolved.
- Destination BigCommerce Target group, color, attributes, copy and SEO
Attributes and copy for BigCommerce.
Every attribute comes from a closed picklist with fixed codes, never from free text. Anything you have already filled in takes priority.
- You choose who wins for each feature: the source or Photopilot
- If Photopilot differs from the source, you’ll see a warning
- Enrich older items with pricing agreed in advance
- Product title and product description
- Page title and meta description
- Target audience and color as custom fields
- Material as a custom field
- Web only label
- Alt text for the photos
- Enrich older items with pricing agreed in advance
Where things often go wrong in BigCommerce.
Custom fields with changing names
Kleur, kleur and Colour as three custom fields create three filters. Photopilot uses the same name and the same values everywhere.
Changing a live URL
Changing a custom URL costs you links and Google rankings. Photopilot keeps the URL and improves the copy and SEO around it.
Empty image descriptions
Without alt text, your photos lose search visibility and accessibility. Photopilot adds a description to every photo.
How we connect BigCommerce.
- 1
Create an API account in BigCommerce
You create an API account with product permissions and share the access token and store hash.
- 2
Map fields and picklists
We define which fields in BigCommerce are leading, which ones Photopilot fills, and which values belong to your option lists.
- 3
Trial run on your items
Photopilot enriches a selection of real items. You can review the changes field by field before anything goes live.
- 4
Enable by attribute and by field
After that, it runs automatically for every new item. We always enable publishing to the live shop together.
Frequently asked questions about content enrichment in BigCommerce
Which fields does Photopilot fill in BigCommerce?
The name, description, page title, and meta description, plus target audience, color, material, and Web only as a custom field, with alt text for every photo.
Can I filter by the enriched values?
Yes. In BigCommerce, you can use custom fields for product filters, so customers can filter by target audience, color, and material.
Does Photopilot change our product URLs?
No. The custom URL stays in place, so existing links and Google rankings are preserved.
Does Photopilot fill in texts in multiple languages?
Yes. Photopilot creates copy and SEO in every language in the same run, for every storefront you use.
What if our ERP specifies a different target audience than Photopilot?
For each attribute, you choose which source takes priority: the source system or Photopilot. If Photopilot differs, you see a warning on the item.
Can I review texts before they appear in BigCommerce?
Yes. Everything first goes to the Photopilot review screen, or is processed automatically if you set it up that way.
What does content enrichment for BigCommerce cost?
Product copy, SEO and translations in a single run start at €0.01 per product. For enriching older items, you see the price in advance, and attributes are billed at cost.
