Content enrichment for Business Central: from item card to complete product page.
An item card in Business Central has a number, a description, and variants, but rarely everything an online store needs. Photopilot adds target group, color, and material as item attributes and writes product copy, SEO, and translations for the online store.
| Photopilot | Business Central |
|---|---|
| Model | Item · No. groups the variants into one product |
| Color and size | Item Variant · Code · Description |
| EAN | Item Reference valid GTINs only |
| Article group | Item Category Code |
| Target audience | Item Attribute · Item Attribute Value as item attribute Doelgroep |
| Color family and material | Item Attribute · Item Attribute Value fixed values, filterable |
| Product copy and SEO | webshop fields per language |
| Web only | item attribute Web only |
Sparse data from Business Central, complete product pages in your online store.
Business Central remains the source for item, color, size, and inventory data. Photopilot fills in anything that is missing or too limited there, and the result is sent to the webshop.
- Source BC Business Central Items, colors, sizes, EANs, and inventory
- Photopilot Complete, decide, write
- 1 Your own data What your ERP, feed, or team already knows comes first.
- 2 Rules Codes, sizes, and paths that already provide a clear answer.
- 3 Photo Color measured from the packshot, never from a model photo.
- 4 AI One short AI question, only where something is still unresolved.
- Destination Your online store Shopware · Magento · Shopify · WooCommerce · Scayle
Attributes and copy for Business Central.
Every attribute comes from a closed picklist with fixed codes, never from free text. Anything you have already filled in takes priority.
- You choose who wins for each feature: the source or Photopilot
- If Photopilot differs from the source, you’ll see a warning
- Enrich older items with pricing agreed in advance
- Target group, even where Business Central is missing it or has it wrong
- Color family for the color filter
- Material by fiber and care instruction as a filter
- Product title and product copy in your brand voice
- SEO title and meta description
- Translations in all webshop languages, in the same run
- Web only label for items that are only available online
- Enrich older items, with the price agreed in advance
Where things often go wrong in Business Central.
Color only as a variant code
A variant code such as 001 or BLK means nothing to a customer. Photopilot adds a color family next to it as an item attribute so the color filter works.
Composition as a single line of text
'73%CO 27%PES' in a single field is not a filter. Photopilot reads the fibers and sets material as fixed item attribute values.
Item attributes only partly filled
When an attribute such as target audience is empty, Photopilot adds values from Business Central's predefined picklist.
How we connect Business Central.
- 1
API access through Microsoft Entra ID
You create an app registration in Microsoft Entra ID with access to the Business Central API and share the environment details.
- 2
Map fields and picklists
We define which fields in Business Central are leading, which ones Photopilot fills, and which values belong to your option lists.
- 3
Trial run on your items
Photopilot enriches a selection of real items. You can review the changes field by field before anything goes live.
- 4
Enable by attribute and by field
After that, it runs automatically for every new item. We always enable publishing to the live shop together.
Frequently asked questions about content enrichment in Business Central
Which data does Photopilot enrich in Business Central?
Target group, color family and material as item attributes, plus product copy, SEO title, meta description and translations for the webshop.
Does Photopilot write back to Business Central?
Yes. Target audience, color, and material are added to the item as Item Attribute Values, using the values you have defined in Business Central.
How does Photopilot group variants from Business Central?
By model number and color into a single item, with each size and EAN as a variant. This gives each color its own product page.
What if Business Central does not contain a target audience?
Photopilot then determines it from the item category, sizes, name, and photo, and fills the item attribute. Your own value always takes priority when it exists.
Which webshops receive the enriched data?
To Shopware, Magento, Shopify, WooCommerce, BigCommerce and other online stores, with texts by language and attributes as filters.
Can we enrich older Business Central items too?
Yes. Choose specific items or your full assortment, and you will see the enrichment cost upfront. After that, it runs for every new item.
What does content enrichment for Business Central cost?
Product copy, SEO and translations in a single run start at €0.01 per product. For enriching older items, you see the price in advance, and attributes are billed at cost.
